HEIKAUS | 卢森堡Opti-Vue眼镜店
The existing store was to be converted and re-designed. Customers aged one to 80 and more can find everything that protects them from the sun and ensures a clear vision on about 370 sqm, spread out across two floors. The store design of the Luxemburg headquarters was to convey a new, up-to-date and comfortable flair in future.
The new shop design concept was to combine comfort with a fresh modernism, without losing sight of the “classics”. The two floors, with an impressive sales area of 200 sqm on the ground floor and 166 sqm above for a workshop, refractory lab, bathrooms, office and common rooms, as well as an area to order glasses, were to be entirely removed in order re-create them. The task and challenge for the planning team at HEIKAUS was reconsidering the development of the upper floor based on the room concept as well. New materials, shapes and presentation elements were to be developed to permit a workable, comfortable and attractive product presentation to inspire customers.
In its new store design, HEIKAUS combined fresh, modern and yet timeless colours and shapes with natural materials. Upon entering, the customers will find corrective lenses and sunglasses on either side, arranged on long presentation walls with indirect lighting. The architects chose lime, brown and green pastels that form a harmonious image with the natural MDF of the sales furniture. A particularly cosy and recognisable effect is achieved by the woven vinyl flooring, skilfully complemented with the CI colour lime green. The same green is reflected in some of the walls, upholstery and chairs.
Children’s glasses are presented in an attractive design and unconventional arrangement on round wall displays reminiscent of mirrors. Its unique look is achieved by a surrounding leather strip that is simply pinned to the walls.
设计公司：HEIKAUS Architektur GmbH
摄影：Martin Baitinger, B?blingen